Course Description: This course serves as the culminating experience for students in the Digital Game and Esport Management program. Students will synthesize and apply their learning from the entire program to develop a market-ready business idea, product, or business plan. The course guides students from ideation through to implementation, culminating in a final pitch to potential investors. Students will gather real-world data to support their concepts and demonstrate their feasibility. Concurrently, students will also focus on career preparation, finalizing resumes, LinkedIn profiles, portfolios, cover letters, and preparing for job applications. This dual approach ensures students are not only ready to launch their ideas but also their careers upon graduation.